Spanish football has been dominated by its top clubs for too long. Despite the best efforts of some of Spain’s other La Liga contenders, Real Madrid and Barcelona have often been the teams to dominate the league; only three times since the 2000/1 season has a different team won the competition.
The Spanish league has been growing throughout the world and teams across the league have seen their fanbase grow in Asia and America. Now more La Liga clubs are seeing their commercial opportunities and revenue increase, and are getting the financial clout they need to challenge for the title. Real Betis are in contention to make a run to the top of the table this season, after signing a three-year shirt sponsorship deal with online Forex traders easyMarkets.com.
Big Money Deals at Real Betis This Summer
Real Betis Balompie has made a big-money signing this summer with their three-year shirt sponsorship deal with easyMarkets.com.
Betis had been looking for a sponsor that reflected their increasing reach into the digital space, and a technology-based CFD trader like easyMarkets.com fits the bill. For the foreign exchange trading provider Easymarkets the deal is mutually beneficial, as sponsoring the shirt of a club like Real Betis Balompie increases awareness of the brand across Europe and the rest of the world.
A sponsorship deal like this helps give Betis a bigger war chest to take to the transfer market this summer, and they have already made some high-profile signings that show their intent to reach for the top of La Liga this season and to qualify for next year’s Champion’s League.
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In Football, Timing Is Everything
This sponsorship comes at the perfect time for both parties. Real Betis Balompie has made some big changes over the summer, with a new manager and backroom staff taking control of the squad.
They have also seen some player changes, with stalwart goalkeeper Pau Lopez moving on to AS Roma in a deal worth nearly €30 million and Junior Firpo go to Barcelona for just under €20 million, rising by another €10 million depending on appearances and other clauses.
These transfers, along with the sponsorship fee from easyMarkets, has given Real Betis a lot of clout in the transfer market and lets new manager Rubi shape the squad to his liking.
EasyMarkets Are Not the Only Big Signing This Summer
The club has not been shy in the summer transfer window, bringing in more than €95 million worth of new talent into the squad.
With most of that money spent on attacking players, Betis have signaled their intent to make a big push for the top end of the table, and for European football next season. This makes the shirt sponsorship deal a lucrative one for easyMarkets.
Forex traders surely know a thing or two about speculating to accumulate, and this deal looks like one that could be very profitable for easyMarkets.com if Real Betis step up to European football next year.