If you were hoping to casually flip on your television to watch the highly anticipated cross-league matchup between the Kansas City Royals and the Atlanta Braves, you might need to check your streaming subscriptions. Scheduled as an exclusive national broadcast on Peacock, the game is the latest example of Major League Baseball’s deeply fragmented media rights strategy.
The Cost of the Modern Viewing Experience
While the league argues that partnering with massive tech and streaming giants grows the overall revenue pie, traditional fans are growing increasingly weary of the financial burden. Tracking down which specific app is hosting your local team on a given night has become a frustrating chore. Until the league provides a unified, blackout-free streaming solution, the barrier to entry for casual baseball fans will remain unnecessarily high.
